Over the several previous months, Twitter Inc. (NYSE:TWTR) has been greeted with much criticism. But changes in dynamics of social networking via web, news media and the potential of Twitter Inc. (NYSE:TWTR) itself are the reasons behind the loyalty of the investors. These investors are expected to stand by Twitter Inc. (NYSE:TWTR)’s side in 2015 as well.
Because of the proliferation of social media, such services and platforms have emerged that can potentially bring a revolution. These platforms and services can also help start mass movements, change opinions of people and change the ways for connectivity with the world.
Twitter Inc. (NYSE:TWTR), among its rivals and peers, have been leading the world into a change with the advent of social media. The company has played a vital role in the past ten years or so. In order to fill in the blanks of the fast-paced social media world, the company introduced micro blogging. This helps in quick dissemination of news, rapid broadcast of personal updates and connections with businesses and people. Meanwhile, all types of content can also be shared via Twitter Inc. (NYSE:TWTR).
Twitter Inc. (NYSE:TWTR) has helped the users to start trends. These trends have led to social and political movements, awareness among people and discussions. In Egypt and Ukraine, these even led to revolutions.
Twitter Inc. (NYSE:TWTR) should be considered seriously, whereas some analysts are quite skeptic. After all, the company sees billions of dollars and meets a lot of criticism. Fingers have been pointed at Twitter Inc. (NYSE:TWTR), claiming that the company does not have necessary vision and that it is not making sufficient efforts to increase the user base. For many months, objections regarding the future of Twitter Inc. (NYSE:TWTR), monetization and strategy, and financial performance have been raised. The investors are concerned most by the slow growth in logged-in users.
But, the company has grown quite impressively in terms of revenue. It is much better than that of its peers. Twitter Inc. (NYSE:TWTR) is competing against Facebook, Instagram, Pinterest, LinkedIn and many other social networking sites. Investors are questioning the slow growth of user base while the user bases of the competition increase by the day. However, the investors don’t seem to notice that the business model of Twitter Inc. (NYSE:TWTR) is different from those of its peers.
Facebook Inc. (NASDAQ:FB) is a very serious threat to Twitter Inc. (NYSE:TWTR). People ignore this easily that Twitter Inc. (NYSE:TWTR) is micro blogging platform while Facebook Inc. (NASDAQ:FB) is a purely social network. But still, Twitter Inc. (NYSE:TWTR) will be needed by all. In a world full people moving toward political activism, private lives that are more publicized and reduced personal spaces, Twitter Inc. (NYSE:TWTR) will play an important role.
User base of Twitter Inc. (NYSE:TWTR) has increased by 5% year to year, to 284 million people. Whereas, the number of logged out and inactive users of the company are also significant in number. Twitter Inc. (NYSE:TWTR) is looking for ways to capitalize on them as well.
