Twitter (NYSE:TWTR) ready to expand using its “BUY” button

Twitter (NYSE:TWTR) is investigating and assessing the “BUY” button. Soon it will be in alliance with a payment company known as Stripe.

Twitter Inc (NYSE:TWTR), will not be a mere source of communication or advertisement anymore, but a platform where users can make purchases.

A microblogging company based in San Francisco is putting to test a “BUY” button for the consumers. It gives them the choice to make purchases directly from the service’s tweets. Twitter (NYSE:TWTR), has taken this initiative along with a payment company Stripe Inc. whose role is to make purchasing simple and safe for users according to Nathan Hubbard commerce head at Twitter (NYSE:TWTR).

This additional button is aimed at a much bigger strategy to indulge its users to shop as they look through their favourite personalities whom they are following. It is believed that this will help them overcome their slagging user growth by broadening revenue horizons. It will show how tweet is directly responsible in impacting the sales of an individual business.

It has been emphasized by Hubbard that services of companies like EBay Now (NASDAQ:EBAY), EBay Inc (NASDAQ:EBAY), Amazon Fresh (NYSE:TWTR), Amazon.com (NASDAQ:AMZN), Amazon Inc.s (NYSE:TWTR) and Uber Technologies Inc.s cab-hailing application will be used to give people the products as soon as they want them.

Hubbard aims to bring together the desire of want and getting that desire quickly to their customers. Discussions and communications are ongoing on Twitter (NYSE:TWTR) with artists along with consumers and charities and some of them are already resulting in transactions.

On the other hand, Twitter (NYSE:TWTR)’s competitor Facebook Inc. (NASDAQ:FB) has made several attempts on its website to introduce commerce and sales and transactions to happen, but it has made little inroad to success. California based company, The Menlo Park, allowed money exchange with Facebook (NASDAQ:FB) credits, but this practice was discontinued. Facebook (NASDAQ:FB) will soon terminate the option of asking users to send digital gift cards on birthdays.

The former president of Live Nation Entertainment Inc. (NYSE:LYV) Nathan Hubbard joined Twitter (NYSE:TWTR) last year before Initial Public Offering in Nov. He also added that this process will establish which types of tweets result in successful purchases.

The initial plan is to set up a buy button first for musicians, celebrities as well as non-profit and brands that have a solid fan following already, for example Pharrell plus Burberry Group Plc. (LON:BRBY)

Chief Executive Officer Dick Costolo claims that the plan is to commerce this very moment.

Hubbard has played a vital role in building up the e-commerce initiative for Twitter (NYSE:TWTR). His milestones include partnering up with Amazon (NASDAQ:AMZN), the huge online retailer, to offer joint services that allow its members to shop by using hashtags. Back in July, Twitter (NYSE:TWTR) started an initiative to let users utilize discounts and deals through tweets.

Twitter (NYSE:TWTR) has been exploring new schemes to expand its revenues and achieve higher profit from the 271 million plus users. One idea the company decided on last month was video advertisements that will bring in profit from marketers whenever a user clicks to watch the advert.