Amazon.com, Inc.(NASDAQ:AMZN) Unveils the Fire Smartphone (Video)

(Via BusinessWire) – Amazon.com, Inc.(NASDAQ:AMZN) today unveiled Fire, the first smartphone designed by Amazon (AMZN). Fire is the only smartphone with Dynamic Perspective and Firefly, two new breakthrough technologies that allow you to see and interact with the world through a whole new lens. Dynamic Perspective uses a new sensor system to respond to the way you hold, view, and move Fire, enabling experiences not possible on other smartphones. Firefly quickly recognizes things in the real world—web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets you take action in seconds—all with the simple press of the Firefly button.

Images and videos are available on the Amazon.com/pr/kindle website.

Amazon.com Inc. (NASDAQ:AMZN), currently valued at $150.63B, began trading this morning at $327.93. Looking at the stock movement, the company’s one day range is $326.21 to $331.64 with the price of the stock fluctuating between $264.21 to $408.06 over the last 52 weeks. In terms of averages, the stock has a 50-day moving average of $309 and a 200-day moving average of 353.58.

Taking a look at the analyst estimates for the current quarter, 39 firms have weighed in with a median target price of $425 according to First Call. Analysts are estimating a loss of $0.14 for the current quarter. That estimate is based on expected revenue of $19.31B which would indicate a 23% increase in sales.

The most recent analyst updates were from Argus, who upgraded the stock several months after UBS issued a downgrade.