Google Inc (NASDAQ:GOOGL) is making sure that the smartphone market praises it in the coming years. Google Inc (NASDAQ:GOOGL) has stepped into a territory which is risky and underdeveloped: the emerging smartphone market. Google Inc (NASDAQ:GOOGL) recently unveiled three phones, developed with its Android One technology at an event in New Delhi, India.

These smart phones are budgeted but not in any way lag in competitiveness. These phones are laced with a 5MP camera, 1 GB Ram, quad core processor, 4 GB internal space (having a card slot as well) and a large display of 4.5 inches. The best part is that they all cost around $100 which is absolutely nothing when you look at the aforementioned specifications.

Google Inc (NASDAQ:GOOGL) is poised to take over the budget smartphone market with this move, as now its rivals will not only have to worry about the high end phones but also be wary of the phones that would cater to this developing market. The small smartphone makers usually have the problem of having a bad software which is too outdated, even if it’s an android. With Android One, these phones will be updated with all the latest Google Inc. (NASDAQ:GOOGL) soft wares and services.

Google Inc (NASDAQ:GOOGL) is already a frontrunner in budget phones as compared to the rest of the smartphone market. Companies like Apple Inc (NASDAQ:AAPL) and HTC (TPE:2498) face a drawback in having their prices too high losing the budget customer. Google Inc (NASDAQ:GOOGL) will establish itself as the leader of this smartphone niche.

It’s a risky move because the smartphone market is usually dominated by phones that come from expensive brands such as Apple Inc. (NASDAQ:AAPL) and Samsung Electronics (KRX:005930) etc. But the benefit of this move is to attract people by giving them great specifications as well as a good price which the other companies do not do. These phones will cater to the lower middle class citizens of India, especially the working class and a new market will be essentially created.

Google Inc (NASDAQ:GOOGL) is expected to release the Android One technology all over Asia by the end of this year and the start of next year. They haven’t discussed about Europe as yet, but the main emphasis is definitely on Asia. These phones will highly appeal to the public who currently can’t even think of buying the high end smartphones.

Google Inc (NASDAQ:GOOGL) is becoming a serious threat to every other smartphone maker, even though it recently got struck by a hacking controversy. It hasn’t slowed down its momentum on this project and has been marching forward with excellent speed. How does this move reflect on Google Inc (NASDAQ:GOOGL)’s revenue, only time will tell; but we can surely say for now that it’s a smart move with a lot of potential for global growth. The message has been sent to other companies, Google Inc (NASDAQ:GOOGL) is aiming to become the leader of the smartphone budget market.

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