Apple Inc. (NASDAQ:AAPL): not so innovative in offering level-entry devices with just 16 GB storage or is the company just plain greedy?

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The reinvention of Apple Inc. (NASDAQ:AAPL)’s pricing and storage tiers began last September with their Phone 6 and 6 Plus. The new iPad Air 2 still has its default 16 GB of storage space at its entry-level tag at $499, but just for additional $100 payments, you can up your device storage to 64 GB up to a ginormous 128 GB capacity. This same pricing scheme only lets you take advantage of a lower-tiered storage capacity at 32 GB, 64 GB, and 128 GB for each additional $100.

 

The wider possibilities achieved through technological advancements has their downsides. Nowadays, a 16 GB storage proves to be insufficient in the case of any mobile device. Apple Inc. (NASDAQ:AAPL)’s iOS 8 roll out taught us this painful lesson just over a month ago when numerous 16 GB capacitated devices were unable to take on the upgrade as the program needed an additional 5 GB free storage to make room and facilitate its installation. It may even be safe to assume that only a handful of entry-level iPhones and iPads were able to take on iOS 8 as chances are that there is a lot of stored photos, videos, messages, music, and applications in them. This became a major setback for iOS 8 with its adoption rate way below iOS7’s last year.

 

Apple Inc. (NASDAQ:AAPL)’s witty strategy is most likely going to make people spend an extra $100 in order to get 64 GB storage which in itself is a good buy considering that you would only get 32 GB for the same price if the previous scheme was still in place. A 64 GB storage is an adequate assumption of being able to store all files you need and have enough space still to upgrade to newer iOS versions. It is notable, however, that several of Apple Inc. (NASDAQ:AAPL)’s competitors already sell entry-level devices with at least 32 GB storage along with the capacity to increase storage through SD cards. As far as storage capacity and flexibility are concerned, the innovation giant is behind the game.

 

Let us not deny that smartphones and tablets have become one of our necessities given all the things that they can do all under one hood. That being said, these devices would prove to be more useful if they came with a lot of storage space which these days is not really costly to manufacture. The new pricing scheme, which is better as compared to the old one, cannot be denied to have been put in place to leech customers at least an additional $100.

 

To sum it all up, Apple Inc. (NASDAQ:AAPL) probably has the mind to think of offering their entry-level devices with 32 of storage as it is only sane, especially that their competitors have been doing it already. This does not only benefit Apple Inc. (NASDAQ:AAPL) users as the devices’ capacities would pave way to better accommodate the companies continuous program updates.

 

It wouldn’t hurt Apple’s bottom line much at all to make entry-level iPhones and iPads come with 32 GB of storage, especially since it’ll make it easier on users down the road when they’re ready to update iOS.

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