Apple Inc. (NASDAQ:AAPL) Plans Faster, Cheaper iMacs

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Apple Inc. (NASDAQ:AAPL) is planning to launch new iMacs next week with faster processors and lower prices, according to macrumors.com and macgeneration.com. 

Separately, venturebeat.com said the company plans to build up its own internal advertising agency with as many as 1,000 people. 

Analysts at Monness Crespi & Hardt have raised their price target on shares of Apple (NASDAQ:AAPL) to $100 from $93 each. The firm maintained its buy rating on the stock.

Apple has recieved a boost this week from a positive Barron’s article that is pushing the stock towards $100. 

The column focuses on Apple’s so-called iWatch, which if it comes in at around $200 (a price Brian White of Cantor Fitzgerald last week reported sources in Asia offered him, Barron’s reported), then Apple should be able to cater to a mass audience. 

According to the column: At $200 a pop, assuming the three to five million units per month that some projections call for, the company could produce $12 billion a year in revenue on such a product. Given that a 30% gross margin, which is well below the iPhone and the Mac, and Apple could be producing $3.6 billion in additional profit annually, or $4 per share—and that’s before factoring in Apple’s continued reduction of share count through buybacks. 



AAPL was slightly higher in recent trade, near the 52-week high in the range between $55.55 and $95.05. 

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