Apple (NASDAQ:AAPL) and IBM (NYSE:IBM) crush BlackBerry (NASDAQ:BBRY)

The stocks of BlackBerry (NASDAQ:BBRY) rose by 40 percent during the year 2014, thanks to the amazing strategies planned by John Chen, the new Chief Executive Officer of the company. The investors and traders greatly embraced the stocks of BlackBerry. However, the company will be facing its biggest challenge in the near future as the two tech giants, Apple (NASDAQ:AAPL) and IBM (NYSE:IBM), are expected to shake hands.

IBM and Apple have entered into a partnership. This partnership will mean that BlackBerry will now have to fight over its corporate clients because the partnership is focused to increase the reach of corporate sector to Iphones and Ipads.

According to the sources, on Wednesday, the share prices of BlackBerry (NASDAQ:BBRY) dropped by 10 percent when the news of Apple and IBM’s partnership hit the market.

Where BlackBerry (NASDAQ:BBRY) was losing its customers in the smartphone industry to Apple and Samsung, it was gaining clients in the Corporate sector, mainly because of BPS 10 that it introduced in the market. BPS 10 is BlackBerry’s software that allows the companies to share confidential data with their employees without having to worry about the safety of the transmission. A number of law and accountancy firms shifted to BlackBerry because of BPS 10: the employees could share the information with offshore employees without having to worry at all. However, with Apple and IBM joining hands together, BlackBerry is facing a huge threat.

The company is not only facing a threat by Apple and IBM partnership, but it is also losing its corporate clients as more and more corporations are lifting bans from the use of personal devices on office premises. The employees of a number of firms can now connect their personal phones to the company networks.Chances are that BlackBerry will come to an abrupt stop if it loses business in small devices industry. The company has to keep its clients on its side if it wants to survive in the market. BlackBerry can thrive again if it plays its cards right; the company still has a lot of time to secure new clients and make the old clients stick to BlackBerry.

Blackberry (NASDAQ:BBRY) reported an increase, during the most recent quarter, in its cash position. The company, with the launch of its QNX software, is turning the wheel to auto markets and connected home. Moreover, BlackBerry customers will now be able to access Apps on Amazon’s app store, particularly the android apps. However, the decrease in BlackBerry’s stock prices shows that the traders are still confused. Apple (NASDAQ:AAPL) and IBM (NYSE:IBM) are two tech giants, and they form the strongest team together. Share of Apple (NASDAQ:AAPL) increased by 1 percent, making a new 52 week high. Similarly, the shares prices of IBM (NYSE:IBM) rose by 2 percent.

Coming to the share prices of the striving company, BlackBerry (NASDAQ:BBRY), on the last trade day, July 16, the company opened its shares at a price of $10.66 and closed at a reduced price of $9.97. The company’s intraday range was recorded to be $9.91 and $10.98. BlackBerry has a market capitalization of $5.25 billion, with an institutional ownership of about 57 percent. The company has a beta of 1.19.