Comcast Corporation (NASDAQ:CMCSA) will be testing a new platform to distribute online videos through its new X1 cable set-top boxes, according to a report on GIGAOM.

The report cited an interview of CMCSA’s SVP of Video, Matt Strauss, at the TV of Tomorrow Show this week. According to the report, Strauss said the service will undergo limited tests by the end of the year and will be similar to Google’s (GOOG) YouTube. 

Like YouTube, the service will allow users to upload their videos onto a server; in turn these videos will be available through a dedicated app that will run on CMCSA’s X1 box. Strauss however pointed out that unlike YouTube, the service will not focus on user-generated content, but instead feature professionally produced videos, the report added. 

Content producers will be offered several payment options, including advertising and transactional fees, but Strauss said the company is still evaluating different options, the report stated further. 

CMCSA acquired the online video advertising specialist Freewheel for $360 million in March 2014. 

CMCSA shares were down 0.51% at $52.44, with a 52-week range of $38.75 – $55.28.