Google (NASDAQ:GOOGL) with its Android One smart-phone: what to expect?

Google (NASDAQ:GOOGL) is set to reveal its first ever series of phones with an advantage of low-cost, under Android. This is an initiative that it aims to consider while providing a few references in hardware in order to aid device manufacturers in manufacturing low-cost phones. These phones will be launched by the SVP Google (NASDAQ:GOOGL) of Chrome & Apps and Android on the 15^th of September in New Delhi.

India is seen as a lucrative ground for launching products that Google (NASDAQ:GOOGL) will want to consider in other economies. It is the fastest growing market for smartphones as millions of users make transactions following low-end feature mobile phones to much more sophisticated sorts. The country has one of the finest market opportunities and is widely known to be the next billion.

Google (NASDAQ:GOOGL) has been collaborating with Micromax, Spice and Karbonn- the leaders in device makers in India- on the Android One mobile phones.

Plenty of smartphones are sold in India considering those with the lowest prices while Apple’s (NASDAQ:AAPL) iphone 6 that will be sold in India the following month, wont target as much of the market. Analysts have confidently predicted that the newly launched iPhone will not do very well in such an economy.

Pichai divulges for the first time about the details that Google’s (NASDAQ:GOOGL) initiative on the Android One will have this year in June at the annual I/O conference of Google (NASDAQ:GOOGL). This will be seen as a move that will take the platform to such markets where fewer featured, low-priced mobile phones with less memory have a high demand. The Android One mobile phones may be priced near $100; Google (NASDAQ:GOOGL) indicates that it is working alongside mobile carriers in order to package devices with cheap internet connectivity. This may turn out to be a twist in the mobile game. Each company will have to look out as the other may attack at any given time with new achievements in the mobile market thus attracting market sales.

They are customizing other software as well as the operating system thus bundling the Google (NASDAQ:GOOGL) services like the search engine. There will be help by Android One as more opportunities will be provided in order to serve the ads by low-cost mobile phones amounting to millions.

The race has begun in making the cheapest smartphone with features that are most required by the audience. This race is only getting fiercer as Android is being challenged each day by various players. In the previous month, Intex, the device maker, launched the first of its Mozilla Firefox smartphones through Snapdeal- the online retailer. This goes to show you how companies are taking the bite at it by installing cheaper devices and entailing other businesses to join the game. Each company is acting as a risk taker with the other trying to come at it with other innovations. The price war will continue to dominate the market until the cheapest smartphone does not enter the market. Someone look out for all those Chinese retailers on the loose!