This year witnessed the launch of iPhone 6, iPhone 6 and an additional luxury feature; Apple (NASDAQ:AAPL)’s first wearable device, the Apple (NASDAQ:AAPL) iWatch. At the launch ceremony, Apple (NASDAQ:AAPL)’s design guru Jony Ivy kept the Apple (NASDAQ:AAPL) Watch under the limelight for much longer than usual. In a video shown at the launch event, the designer outlined its hardware and software features. The18 karat gold iWatch comes in two different sizes for men and women. Its three distinct collections include Apple Watch, Apple Watch Sport and Apple Watch Edition. The watch comes in six different strap designs with each having different functionality. The iWatch requires only the latest versions of iPhones to operate, henceforth working with iPhone 6, iPhone 6 Plus, iPhone 5S, iPhone 5C and iPhone 5. This has given over 200 million people immediate access after the release.

The iWatch or iBand, as it’s called, will run on iOS 8, the latest software update by Apple (NASDAQ:AAPL) for its mobile devices, iPhones, Mac computers and Apple TV. The iWatch can also connect to devices through Bluetooth 4.0. Its other outstanding features include the ability to measure and track biometrics, such as heart rate and oxygen levels. It also enables a control home environment through HomeKit. The price of the iWatch is expected to start from $399, more than the Android wear devices, which cost $200.

The clip shown at the ceremony was later posted on YouTube; however, this one was an edited version.

The reasons for the replaced version, when investigated by 9to5 Mac was a change in the display size. Apparently the video shown at the launch presented a slightly larger display of the watch as compared to the one in the edited version. This resulted in further rearrangement of user interface to fit the smaller device screen. To play it safe, Apple (NASDAQ:AAPL) never mentioned the diagonal screen size during or after the presentation. It only spoke of the device height of 38mm and 42mm options.

This is not the first time since the launch that images or videos have been tampered with by Apple (NASDAQ:AAPL). Quite recently, reports surfaced that showed evidence of image editing of the iPhone 6 and iPhone 6 Plus camera. It turned out that the protruding camera gave a picture of a not so sleek and thin image of the iPhone. Hence the company took great measures in altering the images to give customers the sleek look they expected. Many spoke out against this action, seeing it as deceiving consumers and going against Apple (NASDAQ:AAPL)’s perceived image. How will such actions effect Apple’s sales, only time will tell. Having such a huge market share requires responsibility and integrity, otherwise with existing competition, customers don’t think twice before switching

Rumor has it that even though Apple (NASDAQ:AAPL) unveiled the iWatch in early September, the company actually stands nowhere close to releasing it. Sources believe, it will be launched around Valentine’s Day next year.

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