Amidst the high temperature caused by the heat between smartphone rivals, a different category of gadgets has been constantly making the news; smartwatch. Many electronic companies – from Samsung Electronics Co Ltd (KRX:005930) to the quintessential Apple Inc (NASDAQ:AAPL) – have invested in this category of products but somehow those products haven’t been able to strike a chord in the heart of the customers.

It’s an altogether different product in essence from smartphones and companies have been recently experimenting with them but not attaining instant success as they usually get with smartphones.

Google Inc. (NASDAQ:GOOGL)’s own Motorola Solutions Inc (NYSE:MSI), which has not quite been the forerunner in the smartphone race, has made a bold step by coming out with a Moto 360 circular smartwatch. The shape of the watch resembles a usual watch. Motorola Solutions Inc (NYSE:MSI) have picked up their sales in the past few months and are looking forward for the public reaction to this newly released gadget of theirs. The analysts don’t expect much from the gadget, they don’t see it as a potential threat to the big companies.

Moto 360 comes with a 1.5inch LCD touch screen which is waterproof and laced with Android Wear operating system. The battery is said to last one day. The versions that are in the market in US have leather straps as for the metal ones they’ll follow in a few months time.

Motorola Solutions Inc (NYSE:MSI)’s President said that the previous gadgets in the category didn’t live up to the expectations. The products were not appealing enough and it didn’t create a personal bond with consumers as they were expected to make.

One of the main reasons of smart watches failure in the past might be the fact that the customers couldn’t really understand the need for a smartwatch. The previous releases in the category didn’t really bring a good name for smartwatches but Motorola Solutions Inc (NYSE:MSI)’s President believes that with Apple Inc (NASDAQ:AAPL) and Motorola Solutions Inc (NYSE:MSI) itself joining the line, the smartwatch war will spice things up, gathering more customers and sales.

Voices have been raised against the build of the watch with the design resembling a flat tyre, according to many analysts. Business Gurus reveal that even the product might turn out to be very good but Motorola Solutions Inc (NYSE:MSI) doesn’t possess the brand power it once held. Also the smartwatch category has a very limited scope, despite the fact that big companies have ventured into the area now.

Customers are still waiting for Apple Inc (NASDAQ:AAPL) to revive this category, because Apple Inc (NASDAQ:AAPL) is an enormous brand and it possesses the power to give a product the right thrust in the market and proper advertising to connect it with the public.

Apart from the smartwatch, other products that Motorola Solutions Inc (NYSE:MSI) unveiled are Moto Hint- a blue tooth device and two smartphones. Moto Hint is a blue tooth device which can pick and make calls from about 150ft distance from the cell phone. The talk time is 3 hours between charges. Moto Hit is a device that aims to make blue tooth calls convenient and without any sort of interruption caused by the phone.

 

 

 

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