Sony Corporation (ADR) (NYSE:SNE)’s Sony PS4 Sets the 10 Million Record and Saves the Company

The most recent console by Sony Corporation (ADR) (NYSE:SNE), PlayStation 4 has helped them earn more than 10 million dollars and that too in a very short time span. The PS4 was introduced in the market in November 2013 and in this brief duration, has set new records for the company and gained profits that were much needed by Sony Corporation (ADR) (NYSE:SNE) who, in recent times, has been making quite an effort to stay on board the ship of success. Their last release, the PS3 failed to impress the users and the disappointment was followed by a lesser sales and diminishing profits. After PS3, the PS4 appears to be a breath of fresh air for the market in the US as well as elsewhere. Reaching the 10 million goal in less than a year is huge for Sony Corporation (ADR) (NYSE:SNE) who has also beaten the Wii U by Nintendo, sales of which reached 10 million well after it was launched at the end of 2012. In addition to the 10 million earning record, the PS4 has also had massive sales for its software, 30 million copies of which have been sold worldwide in just this week.

Andrew House, who holds one of the top designations at Sony Corporation (ADR) (NYSE:SNE) has expressed great excitement and contentment at the success of their latest console and said that the market has welcomed the PS4 with open arms, all thanks to its new outlook and remarkable gaming experience.

The PS4 is competing in the market not just with its obvious competitors the other gaming consoles like the Xbox One by Microsoft or the Wii U by Nintendo, but also with computer games and Smartphone applications that can easily be downloaded on the devices, most of them even free of cost.

Sony Corporation (ADR) (NYSE:SNE) introduced the PS4 in Japan in February 2014, quite a while after its introduction in the United States and other countries, to give time for it to be further improved, since the market in Japan is a little different and slightly more vicious than that elsewhere. The newer features planned to be included were ‘Share Play’ which would allow users to play games collectively and take over each other’s game even if they were not together, as well as the improving the feel of gaming and introducing big names like Bloodborne and Final Fantasy XV.

The profits revealed by Sony Corporation (ADR) (NYSE:SNE) in the report they gave last month for the previous quarter are remarkable. This owes mainly to the PS4, that has been a huge achievement for Sony Corporation (ADR) (NYSE:SNE) and has impressed its users greatly. The profit elevation is also owed to the value of the yen, which has recently sloped downwards.

If it wasn’t for the PS4 and its success, the famous Sony Corporation (ADR) (NYSE:SNE) would have seen some dark times, especially with such great competition as the ones aforementioned and others such as Samsung, originating from South Korea.