Will BlackBerry Inc (NASDAQ:BBRY) Makes its Upward Turn?

The CEO of Blackberry Inc (NASDAQ:BBRY), John Chen, hopes that the company will show a definite upward trend towards the end of this fiscal year. Let’s take a look at the company’s current position. The workforce at Blackberry Inc (NASDAQ:BBRY) has been reduced by 40% as compared to the workforce three years ago. In the smartphone market, the company’s share was 8.8% as of the fourth quarter of 2011 fiscal. Currently, the market share has fallen below 1%. The company is now using a Fact Check Portal to identify false claims of their competition and media. Even with all this, the CEO is still claiming that the company is reaching for the sky and no longer hurtling downwards.

A memo was leaked to the media in which John Chen had stated that the process of restructuring notification has been completed. He also wrote that the company will increase the number of workers in areas like sales, customer service and product development. Any surprise downturns that the company will face in the market will have minimal damage now. Chen said that he fully expects Blackberry Inc (NASDAQ:BBRY) to generate greater revenue by the end of this fiscal year. He believes that the company can no longer afford the luxury of making errors as he makes an effort to completely turn it around and move towards success in the future.

Currently, the smartphone market is easily dominated by Apple Inc (NASDAQ:AAPL) and Samsung Inc (SSNLF). As we all know, initially Blackberry Inc (NASDAQ:BBRY) dominated the market. However, over the years with the release of iOS and Android based phones, the company has moved downwards. If Blackberry Inc (NASDAQ:BBRY) wants to remain even slightly relevant in the smartphone industry then they have to ensure that their devices, such as Classical and Passport, become popular and certified hits. Of the global smartphones market, Samsung Inc (SSNLF) has 25.2% share and Apple Inc (NASDAQ:AAPL) has 11.9% share. To top these numbers, Blackberry Inc (NASDAQ:BBRY) must now launch products that will gain massive popularity among their users so that the company can achieve the targets that John Chen wishes to achieve by the end of this year.

Classic by Blackberry Inc (NASDAQ:BBRY) has the body and shape similar to that of the previous popular phones by the company, like Bold. Passport, however, has a completely new look. It has a square display of 4.5” which is equivalent to 1440X1440. As we know that popular smartphones now have a rectangular screen. Passport will be a whole new experience for the users. Matt Young, of Blackberry Inc (NASDAQ:BBRY) said that a square phone will be a superior option to the rectangular phones because you no longer need to sacrifice the spread of the screen either horizontally or vertically. Those faithful to Blackberry Inc (NASDAQ:BBRY) will keenly take to Passport, but the popular reaction needs to be positive to give the company its required boost. Let’s see how the consumers and companies that abandoned Blackberry Inc (NASDAQ:BBRY) react.