With the latest Apple (NASDAQ:AAPL) watch, Pebble’s founder was bound to get scared!

Eric Migicovsky, the CEO of Pebble (NASDAQ:PEB), feels how he should learn something from the history of Palm and try to think of ways where a tech founder like him is threatened by the entry of a giant as a competitor which Apple (NASDAQ:AAPL) if for Pebble (NASDAQ:PEB) now in the world of technology. This realization came to him after Apple (NASDAQ:AAPL) launched its latest watch last week, he seems to understand that even though Pebble (NASDAQ:PEB) might have been the revolutionary, it cannot deny the entry of the techno-giant, Apple (NASDAQ:APPL).

In a certain panel appearance in Woodside, the CEO said how there are times when certain companies mark their territories and then stay in the limelight for a certain period of time. However after some time another company soars higher and takes their place. According to him, this has taken place again and again in history.

This actually came up when he was talking about incubators and accelerators at a conference. So for himself his suggestion was to look for advice from networks that have helped launch things. Pebble (NASDAQ:PEB) in itself stemmed from such an incubator, it was seen in the Y Combinator’s batch of winter 2011.

Then he mentions his million dollar campaign for his wearable in the conference, which earned a crowd funding of about $10 million. This set a record in the area of funded startups in this category and Pebble (NASDAQ:PEB) raised about $26 million more from the company called Charles River Ventures. This particular company is now known by the name of CRV.

Although this was a head start for the company and the early adopters of smartwatches really liked Pebble (NASDAQ:PEB) and were satisfied with it. However, when Apple (NASDAQ:APPL) decided to make their own smart watch and market it, naturally Pebble (NASDAQ:PEB) felt threatened as Apple (NASDAQ:AAPL) has more money to invest in marketing and other promotional campaigns along with research and development to spend on its product. It can highly affect the market of Pebble (NASDAQ:PEB) and drive a certain share of its customers away.

However, the CEO truly believes that this isn’t something new. Even Palm had to go through the same threatening and overshadowing when other products such as Blackberry and IPhone were a better product. Palm was later acquired by Hewlett-Packard, mainly for their operating system but Pebble’s (NASDAQ:PEB) CEO wants to learn from their trajectory and not make the same mistake as Palm.

Pebble (NASDAQ:PEB) is also Android and iphone compatible and its prices start at only $150 whereas Apples (NASDAQ:AAPL) iwatch starts at almost double this price, a staggering $349. However, Pebbles (NASDAQ:PEB) CEO is not ready to compete with the gold smartwatch which costs $1200 and is the very top end of the smartwatch ecosystem. Pebble (NASDAQ:PEB) has sold around 400,000 smartwatches and the developers for its apps seem to be growing at an equal pace as well; starting from only 2000 at the beginning now 15,000 developers are busy creating Pebble (NASDAQ:PEB) applications!