Pinterest and Apple Inc. (NASDAQ:AAPL) have formed a coalition and a finalized deal between the two companies is the outcome of this alliance. A new tool was introduced by Pinterest last month for its users. This tool is named as App pins and it enables the user to connect his/her iOS apps to Pinterest boards by pinning their links. Many individual interests like recipes, apparel etc. can be shared in this manner; and eventually Pinterest can go a long way in the discovery of new apps and games. When this happens, Pinterest would not only pose a severe threat to Facebook Inc. (NASDAQ:FB), rather it can also emerge as its dire rival.
How does the two work?
Pinterest’s new tool has a dual pronged approach. It allows individuals to pin links of their individual iOS apps but apart from that, it also allows them to download any other iOS apps as well which he or she might come across. The only requirement is that you should possess an iOS operated device, like an iPhone or iPad to do so. But this seems a relatively easy requirement, since generally iOS users are the ones who are going to be interested in iOS apps in the first place.
Moreover, it not only enables you to pin your own links and download others which you might come across while surfing; rather Pinterest has also accumulated together a list of iOS apps of its own choice for the user. Furthermore, along with this board maintained by Pinterest, Apple Inc. (NASDAQ:AAPL) also has several boards of the like kind. These boards provide the users with several apps belonging to diverse arenas. But this tool will only show its real potency when users, particularly advertisers, start using it to reap its maximum advantage.
There is a wide variety of Apple Apps out there, yet users find it difficult to come across suitable ones for them in this myriad of choices. Therefore, to come over this problem, Apple Inc.’s (NASDAQ:AAPL) deal with Pinterest is a step in the right direction. Users will have frequent exposure to various apps in this way and download any which might trigger their interest.
This is going to be a two-way process. In the beginning users might only come across links shares by their friends but later on as this tool unveils its real advertisement power, users are most likely going to have direct access to the app creators themselves.
What does this mean for Facebook (NASDAQ: FB)?
So eventually, this app can prove to be a dire challenge for Facebook Inc. (NASDAQ:FB), since the latter company’s major reliance is on mobile app installations.
Although apparently both the companies vary in the way they work and in the things they offer; yet the present trend shows that Pinterest with its App Pin tool can become a serious hurdle for Facebook Inc. (NASDAQ:FB ) . This might not be true for the users of Facebook, yet Pinterest might turn to be a better bait for advertisers present out there.
This project of Pinterest has just initiated. Pinterest formed this deal with Apple Inc. (NASDAQ:AAPL) only a few weeks ago. Yet, despite its infancy, it can cause a serious threat to Facebook Inc. (NASDAQ:FB) owing to its potent advertising potential and therefore it is something of which Facebook shareholders ought to be wary.