Apple Inc. (NASDAQ:AAPL)’s Gets to be On the Cover Page of Chinese Vogue – a New Fashion Statement?

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By Hanson So on October 13, 2014 Technology & Software

The Apple Watch worn by Liu Wen, supermodel, on Vogue China’s cover inspired Jess Cartner-Morley, the Guardian’s fashion editor, to talk about Apple’s five special moments in its precisely strategized approach to fashion.

Vogue China’s cover showcases Apple Watch

Vogue China’s latest issue shows the catwalk diva Liu Wen, – Estee Lauder spokesmodel and Victoria’s Secret Angel – with a Celine skirt and tunic that is stripped knit and Apple’s yellow gold watch of 18-carat on a red strap made of leather. Vogue China is Vogue’s newest magazine with a 1.3 million readership even before its 10^th birthday-more than Vogue Italy (39 years old) and Vogue UK (98 years old). Apple’s message on Vogue China’s cover is clear-to have a huge impact on China’s luxury market!

Apple is impacting fashion royalty-the elite that cannot be bought

Fashion today sees product placement which include crystals, mineral waters, furs and gadgets on catwalks around the world because their makers are paying luscious sums of money so they are associated with these names. Apple deliberately connected with people who are not buyable and established a real association. Azzedine Alaia, designer, held a dinner for Apple Watch in Paris because of his close association with Marc Newson who worked with Jony Ive, Apple Inc. (NASDAQ:AAPL) design expert, on the Apple Watch. Karl Lagerfield, a renowned designer and big Apple fan (even his cat owns an iPad), was seen at the Apple Watch’s Paris breakfast launch; Anna Wintour was there because she love’s Ive’s designs.

The long-term involvement of a behind-the-scenes group of fashion’s influential players

These players include Anita Borzyszkowska, fashion strategist-Gap’s former PR global head-a best-dressed front rower in London, New York and Paris, along with Marc Newson, product designer-one of Time magazine’s 100 most influential people in the world- husband to stylist Charlotte Stockdale. Borzyszkowska was seen at the Apple Watch Paris launch with Paul Deneve who gave Saint Laurent’s charge to Hedi Slimane and was later poached to Apple Inc. (NASDAQ:AAPL).

Apple Watch’s first showcasing outside Cupertino was hosted by Colette, the sneaker culture embracing Paris fashion boutique

Just like a nike trainer will be bought by a luxury buyer because it is the classiest in its kind, the Apple Watch will probably be purchased for the same objective. Style, with functionality, must be more than perfect, and Ive who is a passionate watch collector, has integrated a Milanese mess stainless steel strap into the Apple Inc. (NASDAQ:AAPL)’s Watch in respect of the traditions of the watch form, though it is a magnetic one (the first-ever).

Perfect timing

Of course, the timing of the watch has to be just right (pun intended!). By plugging into New York fashion week’s vitality and energy, the launch of the Apple Inc. (NASDAQ:AAPL)’s Watch in Cupertino and then the hosting of a practical takeover of the second last day of the Paris Fashion week, Apple proved its timing is always perfect.